You are one of our most active and valued high level players and we know you have been waiting patiently for Game Update 1.2: Legacy. To show our appreciation, check out all the great new features this update has to offer-on us. We will be adding an additional 30 days of game time to your account at no charge*. The free 30 days will appear on your account by April 24, 11:59PM CDT, April 25, 4:59AM GMT.As an added bonus, we will be awarding all active subscribers an in-game Legacy reward, the Legacy Tauntaun Ram Pet**, as our way of saying thanks for your support. The Tauntaun Ram Pet will be delivered to you via in-game mail by April 24, 2012, 11:59PM CDT/ April 25, 2012, 4:59AM GMT.
If you visit the official site you can find the conditiotion for the rewards:
In order to make sure that you receive your in-game Legacy Tauntaun Ram, your account must meet the following criteria by April 12, 2012 ,12:00PM CDT, 5:00PM GMT or April 21, 2012, 12:00PM CDT, 5:00PM GMT:
You must have purchased the game and redeemed an official Game Product Registration Code at the Code Redemption Center.
You must have signed up for a recurring subscription using a valid payment method OR redeemed a Game Time Code.
Your account must not be banned.
You can still obtain the pet if your account is inactive, as soon as you purchase and activate your account before the 21th of April.
For any active account with a level 50 character, BW provides a month free! The month will be added at the end of the current subscribtion plan.
Finally, I think Bioware just won some points from the mmo community when they also announced that they will give 7 days (from 13th of April to the 19th of April) free game time for their inactive subscribers.
Obviously, with Mist of Pandaria and Guild Wars 2 in the corner waiting to steal the subscribers, Bioware's Devs try their best to win the race before it begins. Will see if that will work